365 Days of Wine Tasting with Covet Pass

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  • on NOVEMBER 21, 2019
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We’ve all heard about those wine tasting passes that get you 2-for-1 tastings or that use an app to track your visits. Those are great, but they have their limitations. That’s why we’re excited to introduce Covet Pass — the first-of-its-kind wine pass that gets you complimentary tastings at 40+ of Northern California’s best wineries.

But it doesn’t stop there. Covet Pass was created for anyone looking to experience the Wine Country lifestyle any time of year — from winery visits to hotel stays — and all for an incredible value. Here’s why we think Covet Pass should be on your radar this holiday season.

Wine tasting at Beaulieu in Napa Valley, Courtesy of Beaulieu Vineyards

Covet Pass

Covet Pass is a unique tasting pass that offers one complimentary tasting at each of the Napa Valley and Sonoma County wineries in the Covet Pass winery network. Not only does it pay for itself after experiencing just a few wineries, but you’ll also receive endless perks, including deals on lodging, transportation, shopping, and curated experiences.

The best part? From the date of purchase, you have 365 days to redeem all your complimentary tastings at each winery. So, whether you want to sip during spring’s bud break, enjoy an al fresco tasting in the summer, visit during the buzz of harvest season, or unwind with a red wine in the winter, Covet Pass makes it easy to discover Wine Country on your own terms.

While Covet Pass has recently launched in Napa and Sonoma, soon it will be expanding to include other regions throughout California and the West Coast. So when you purchase your Covet Pass, you’ll have your choice of wine regions to explore.

Picnic at Benziger in Sonoma, Courtesy of Benziger Family Winery / Carly Burns

Given the recent hindrance the Sonoma County fires put on the wine tourism industry, we can’t think of a better time to visit Wine Country. Covet Pass is not only a great way to show your support for this beautiful region, but it also makes for a great stocking stuffer this season. It’s the gift that keeps on giving… for 365 days, to be exact!

The Details

Covet Pass costs just $150 per person, offering unprecedented value and the flexibility of having a full year in which to redeem each tasting at participating wineries. It also includes access to special perks, such as a $50 transportation credit, 15% off all housewares and gifts at the WineCountry Shop, and a $20 credit towards a one-of-a-kind WineCountry Experience, from custom wine blending to ATV excursions, horseback rides to picnics.

Holiday Gifting

Let us help you streamline your holiday shopping list this year, as Covet Pass makes for an ideal gift for everyone on your list. Offered in a beautifully designed gift box, each Covet Pass gift includes a gift card, Covet Pass activation instructions, and a personalized note of your choice.

The more you buy, the more you save:

$150 for 1 – 3 Covet Passes

$125 for 4 – 10 Covet Passes

$100 for 11+ Covet Passes

Get your friends/employees/in-laws something they can enjoy long after the holiday decorations are put away — with Covet Pass, they’ll have 365 days to sip, savor, and create lasting memories in Wine Country.

Learn More

Unexpected Napa — A Unique Experience at JAM Cellars

7 Ways to Experience Tamber Bey Vineyards


WineCountry Staff